Media & PR

Success Stories

0860 JOBURG - Advertising & Media Campaign – JUNE 2012

• One teaser campaign x 1 week
• One launch campaign x 1 week

Elements of the campaign:

• Design & Layout of 7x10 print-media ad
• Ad’ Placement – 16 Community Newspapers & Homeless-Talk
• Production of Eight 30 second Radio ad’s - Produced the 0860 Joburg Jingle and Pre-recorded 2 radio ads, translated into Sotho, Zulu and Afrikaans
• Placement of Radio ad’s – 6 Regional/National (spilt ads) and 2 Community Stations.
• Design & Layout of Billboard and Street-Pole ad’s
• Placement of Billboards and Street-Pole ad’s
• Media, Public-Relations - news monitoring, radio interviews, news releases
• Social-Media campaign – Create a new 0860 Joburg Facebook page, continues monitoring and updates on how to dial the new contact number
• R1, 2 million budget
• Total value return on Investment = R 390 372.45

Joburg City - Reathusa Reminder Campaign

• The allocated budget R391 671.20
• 60 adverts in 15 Community Newspapers
• Total added value R107 217.00*Radio
• Kaya FM - 72 slots were flighted
• Community Radio- 89 slots were flighted
• Kaya FM total added value R103 020
• Community Radio total added value R110 184
• Total added value for the entire campaign R320 421

Advertising Examples:

Newspaper Placements – Tenders & Vacancies

Special Projects: Past & Present

• Johannesburg Jamboree – Event Management
• Arrive alive ‘97 – Gautrans – Media PR & Advertising
• Taxi initiative - Launch & PR
• Rand Easter Show - Event Management
• Rand Water - Videos
• Sharpeville Memorial Site - Media & PR
• Johannesburg City - Rehathusa – Adv & Media PR
• Sasol - Mine Mile and Videos
• 2002 Olympic bid for Johannesburg
• Jacaranda Carnival – Event Management
• Emfuleni Local Council – Media, PR & Promotions
• Universal Church of the Kingdom of God - Media, PR
• City of Johannesburg
• Mine Health and Safety Council – Media, PR
• Trade Union UASA – Media, PR & Adv
• Legal Aid Board – Media, PR & Adv
• Dex IT –Media, PR & Adv
• SABC Road Shows - Promotions
• SA Derby Equestrian Event - Advertising
• President Cup Equestrian Event – Media, PR
• SABC 2 Tube Birthday Bash – Event Management
• AfriSki Leisure Resort - Marketing

Television & Video Productions

Veza Route Planner
Television Commercial

Past Conferences & Events

• Joburg Jamboree
• Rand Easter Show - Event Management
• Jacaranda Carnival
• SA Derby Equestrian Event
• President Cup Equestrian Event
• SABC 2 Tube Birthday Bash

Day to Day